"The future of retail is about omnichannel. It's not going to be just online, not just brick-and-mortar. It's going to be the merge of the two."
— Marc Lore, President of Walmart Ecommerce and founder of Jet.com, from The Manifestor Mindset with Matt Higgins, October 1, 2020
Omnichannel Acquisition Corp. is a blank check acquisition vehicle seeking a $1 billion to $2.5 billion consumer sector acquisition.
OCA seeks to acquire a technology-enabled consumer products or services business that will benefit from OCA’s roster of consumer sector entrepreneurs, operators, and investors capable of implementing a transformative omnichannel operating strategy. The OCA team brings together consumer experts who understand how to unlock value at every point in the omnichannel evolution.
“Given how much things changed, what has worked in the past almost certainly won’t work in the future… Success today requires an understanding of both evergreen business basics and also the lasting ways in which the DTC model has permanently reshaped the industry."
— Reinventing the DTC Business Model, Harvard Business
School Review March 2020
We believe the U.S. consumer products and services sector has experienced a massive shift toward omnichannel businesses and brands that has been accelerated by the growth in e-commerce and by the COVID-19 pandemic. The most successful modern-day consumer companies strive to remove friction from the buying experience and enable a seamless customer experience across retail, online, mobile and emerging channels including voice.
We believe the transition to omnichannel businesses will require the infrastructure and competencies necessary to strike a balance between providing physical touchpoints to address customers’ demand for experiences while maintaining the personality and voice of digitally native brands. Increased fragmentation of marketing and distribution channels will also require sophisticated customer segmentation strategy to fully capitalize on the customer segmentation mosaic present in the industry.
The OCA team consists of consumer sector experts who understand how to unlock value at every point in the omnichannel evolution.
The OCA Team has Broad Consumer Investing and Operating Experience
Focus Sectors
(hover over for more info)
DTC Ecommerce Brands
Digital first brands that have cultivated a strong community and brand loyalty in sectors including home and personal care, pet care, beauty, and apparel
Consumer
Healthcare
Innovative healthcare concepts that reimagine and reduce the friction of the existing consumer experience in areas including telehealth and pharmacy
Consumer
Marketplaces
Platforms with strong market positioning that facilitate transactions for either physical goods or digital services
Consumer
Services
Digital first solutions addressing everyday consumption patterns including digital media, content and discovery platforms, and sharing economy services
We intend to seek to acquire a consumer products or services company with:
Demonstrated brand success and customer retention
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The potential to expand products and services to new channels and geographies
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An existing senior management team with a demonstrated track record of driving organic revenue growth and margin improvements
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Sound business fundamentals but are underperforming full potential
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Unrecognized value or other characteristics that we believe have been misevaluated by the marketplace
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An inflection point opportunity where we believe we can drive improved operating and financial performance, including through organic initiatives and / or inorganic growth opportunities
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Potential to benefit from our leadership team’s knowledge of the target sectors, proven collection of operational strategies and tools, and past experiences in profitably and rapidly scaling businesses
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An attractive valuation relative to their existing financial metrics and potential for operational improvement
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An attractive potential return for our shareholders, weighing potential growth opportunities and operational improvements in the target business against any identified down side risks
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Focus Sectors
(hover over for more info)
DTC Ecommerce Brands
Consumer
Healthcare
Consumer
Marketplaces
Consumer
Services
Digital first brands that have cultivated a strong community and brand loyalty in sectors including home and personal care, pet care, beauty, and apparel
Innovative healthcare concepts that reimagine and reduce the friction of the existing consumer experience in areas including telehealth and pharmacy
Platforms with strong market positioning that facilitate transactions for either physical goods or digital services
Digital first solutions addressing everyday consumption patterns including digital media, content and discovery platforms, and sharing economy services
The OCA team is able to deploy expertise in omnichannel to transform a business through:
Sensitive DTC evolution to omnichannel commerce to accelerate growth
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Digital transformation to remove channel friction for seamless commerce experience
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Improved social media marketing and early adoption of frontier technology
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“Brick-and-mortar-light” strategy to optimize retail and logistics footprint
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Improved and expanded marketing strategy to reach all relevant demographics and underscore brand mission
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Brand and community building to drive customer retention and higher LTV
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Blue chip customer and supply chain partnerships and introductions
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Influencer partnership strategy and structuring to align incentives and maximize return
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Target Characteristics
Demonstrated brand success with resonant mission or positioning
Clear path to profitability
Right time and strong business foundation to embrace omnichannel
Strong existing management team that will remain in place post-acquisition
Flywheel potential to develop community and suite of products and services
OCA ability to add value through omnichannel strategy
Management
Matt Higgins
Chairman & CEO
Chris Pantoya
CFO
Austin Simon
COO
Board of Directors
Bobbi Brown
Founder of Bobbi Brown Cosmetics
Al Carey
Fmr. CEO, PepsiCo North America
Priya Dogra
President Warner Media EMEA / APAC
Vicky Free
Incoming SVP of Global Marketing, Adidas
CMO, Novant Health
Fmr. SVP, Disney / ABC Studio
Fmr. CMO, BET
Mark Gerson
Co-Founder, Gerson Lehrman Group
Co-Founder, Thuzio
Chairman, Create
Emmett Shine
Co-Founder, Pattern Brands
Operating Advisors
Lyle Ayes
Founder, CEO, Verance Capital
Fmr. Operating Partner, RedBird Capital Partners
Fmr. Executive Director, Morgan Stanley M&A
Delphine Bernard
Fmr. Global Head of Finance Operations, Uber
Fmr. Senior Financial Controller, Skype
Katie Hunt
Co-Founder, Showfields
Co-Founder, The Fund
Fmr. Chief Brand Officer, Hinge
Denise Lambertson
Managing Partner, Constellation Capital
Claudia Lezcano
AVP of Product Marketing, Celebrity Cruises
Fmr. VP of Marketing, Miami Marlins
Fmr. SVP and CMO, Miami Dolphins
Fmr. VP of Marketing, Burger King
Maggie Lu
Co-Founder & COO, Ever/Body
Fmr. SVP of Strategy & GM of Digital Business, Peloton
Elyse Propis
Fmr. Operations Lead and Founder of Virtual Restaurants Program,
Uber Eats
Forbes 30 Under 30 for Consumer Technology
Len Schlesinger
Harvard Business School Baker Foundation Professor
Fmr. COO, L Brands
Fmr. COO, Au Bon Pain
Sengal Selassie
Co-CEO and Co-Founder, Brightwood Capital Advisors
Fmr. Managing Partner, Cowen Capital Partners
Scott Tannen
Founder and CEO, Boll & Branch
Founder and Fmr. President, Funtank
Christina Tosl
Founder, Milk Bar
Fmr. Judge, MasterChef
Gary Vaynerchuk
Founder, Vayner Media
Agency of Record for TikTok
Co-Founder, RESY
Investor Relations
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