"The future of retail is about omnichannel. It's not going to be just online, not just brick-and-mortar. It's going to be the merge of the two."
— Marc Lore, President of Walmart Ecommerce and founder of Jet.com, from The Manifestor Mindset with Matt Higgins, October 1, 2020
Omnichannel Acquisition Corp. is a blank check acquisition vehicle seeking a $1 billion to $2.5 billion consumer sector acquisition.
OCA seeks to acquire a technology-enabled consumer products or services business that will benefit from OCA’s roster of consumer sector entrepreneurs, operators, and investors capable of implementing a transformative omnichannel operating strategy. The OCA team brings together consumer experts who understand how to unlock value at every point in the omnichannel evolution.
“Given how much things changed, what has worked in the past almost certainly won’t work in the future… Success today requires an understanding of both evergreen business basics and also the lasting ways in which the DTC model has permanently reshaped the industry."
— Reinventing the DTC Business Model, Harvard Business
School Review March 2020
We believe the U.S. consumer products and services sector has experienced a massive shift toward omnichannel businesses and brands that has been accelerated by the growth in e-commerce and by the COVID-19 pandemic. The most successful modern-day consumer companies strive to remove friction from the buying experience and enable a seamless customer experience across retail, online, mobile and emerging channels including voice.
We believe the transition to omnichannel businesses will require the infrastructure and competencies necessary to strike a balance between providing physical touchpoints to address customers’ demand for experiences while maintaining the personality and voice of digitally native brands. Increased fragmentation of marketing and distribution channels will also require sophisticated customer segmentation strategy to fully capitalize on the customer segmentation mosaic present in the industry.
The OCA team consists of consumer sector experts who understand how to unlock value at every point in the omnichannel evolution.
The OCA Team has Broad Consumer Investing and Operating Experience
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DTC Ecommerce Brands
Digital first brands that have cultivated a strong community and brand loyalty in sectors including home and personal care, pet care, beauty, and apparel
Innovative healthcare concepts that reimagine and reduce the friction of the existing consumer experience in areas including telehealth and pharmacy
Platforms with strong market positioning that facilitate transactions for either physical goods or digital services
Digital first solutions addressing everyday consumption patterns including digital media, content and discovery platforms, and sharing economy services